Software Engineering and Architecture: Your website needs to be well designed and architected to reflect what your business offers to your audience or customers.
Search Engine Optimization (SEO): When your audience and customers are looking for the services you provide on the major search engines such as Google, Yahoo or Bing, you might want your website to show up on top of the search results pages so that they can reach you easily. To accomplish this goal, your website needs to be well optimized to get a high rankings on these search engines.
Search Engine Marketing (SEM): Sometimes it might take longer time than you need for your optimized website to get a high rankings on major search engines. There are online marketing techniques that can be used to attract your customers and audiences quickly to your website.
Web Analytics: For your business to be successful, you might need to track your visitor's behaviors on your website. This will help you to optimize your website better as well. There are technologies that can help you accomplish this goal.